Our web analytics team observes, tracks and measures various vital data about your website and helps you make optimization decisions that can result in sometimes drastic increases in customer engagement, participation and purchasing activity.
Businesses who take their web analytics seriously can often effect extraordinary improvements in key metrics, resulting in a more potent and efficient online presence. Our professionals have extensive experience using web analytics technologies to assess weaknesses in our client’s websites and work to fix these issues to give their prospects and customers a more engaging online experience with their brand.
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Our approach to web analytics centers on rigorous observation and testing to determine what makes customers in your niche tick. We accomplish this by analyzing trends and data such as bounce rates, average time on site, pages per visit and much, much more.
These web analytics allow us to determine how visitors behave on your website, what they click on, which pages they leave your site from and other essential data. We then design and run A/B and multivariate tests that reliably report which content variations on your site produce consistent improvements in all of these areas. We continue with several iterations of the optimization process, which allows us to continuously increase returns for our clients.
Our web analytics team conducts its testing intelligently, running all optimizations until they reach acceptable statistical confidence ratings. Web analytics played a prominent role in president Barack Obama’s online campaign efforts. By testing 24 variations of the main opt-in page, president Obama’s website was able to increase sign-ups from 8.26% to 11.6%. This 40.6% improvement accounted for an additional $60 million in donations to Obama’s campaign! Just imagine what our web analytics team can do for your bottom line.
The fact of the matter is that web analytics play an intricate role in helping businesses see how visitors to their websites actually behave and saves business owners from costly uncertainty about their customers’ needs while empowering them to deliver increasingly targeted offers and improving ROI.